Objective: Land O’Lakes, Inc., a brand with services and products for each step in the farm to fork production system, wanted to be seen as more than a butter company, and challenge perceptions around big agriculture. SXSW was an ideal environment and audience to help achieve this goal, along with a National Geographic partnership that
Objective: To help retailers sell new seed technologies coming from Forage Genetics International (FGI) and inform farmers about the benefits of using these seed technologies. Part of our challenge was that retailers didn’t really know how to sell the seed technology to farmers, or have the answers farmers were looking for. Knowing that traditional print
Objective: How can we help our coworkers understand the affordances of emerging technology? After coming back from SXSW2017, my colleagues Heather Denike and Clarissa Hernandez, wanted to share what they learned to inspire fellow coworkers and celebrate creativity. In addition to their share-out presentation, they wanted to create a workshop that spread the knowledge they
Objective: Colle McVoy, a creative agency in Minneapolis, developed new positioning that required an updated website. The brand needed to come to life in a new, fresh way, that represented it’s Finding Next purpose. Our goal was to present our best work and show the thinking behind each project for our prospective clients, as well
Objective: Create an engaging digital experience that informs the National Geographic audience and general consumers on the efforts agriculture is taking to address the glooming water crisis. WinField United is a customer-owned wholesale supplier of crop protection inputs, seed and crop nutrients, and also provides research and innovations in the field of agriculture. Their partnership
Objective: bilingual recipe site, Que Rica Vida, was in need of a responsive redesign that catered to its mobile savvy audience. Our UX and Design team was tasked with creating a new information architecture, new page templates, and a new visual direction based on the existing brand. Part of our challenge was designing for a
During my Master of Graphic Design program at North Carolina State University, I completed a project thesis that included research, design, prototypes, documentation, and a final presentation. The goal of this thesis is to inform experience designers by defining anxieties and identifying user behaviors and social networking site (SNS) application functions that elevate these anxieties.