Objective: Land O’Lakes, Inc., a company that has a business unit for each step in the farm to fork production system, wanted to change how people viewed them and challenge perceptions around big agriculture. SXSW was an ideal environment and audience to help achieve this goal, along with a National Geographic partnership that expanded their
Objective: Inform retailers and farmers about the innovative alfalfa seed trait technology Forage Genetics International (FGI) was providing for dairy farmers. To solve for this, the creative team asked themselves how they could think about a traditional sales kit differently. Having a few Amazon Echo’s to play with, it sparked a solution that was both inventive
Objective: Colle McVoy, a creative agency in Minneapolis, developed new positioning that required an updated website. The brand needed to come to life in a new, fresh way, that represented it’s Finding Next purpose. Our goal was to present our best work and show the thinking behind each project for our prospective clients, as well
Objective: Create an engaging digital experience that informs the National Geographic audience and general consumers on the efforts agriculture is taking to address the glooming water crisis that is in the near future. WinField United is a customer-owned wholesale supplier of crop protection inputs, seed and crop nutrients, and also provides research and innovations in
Objective: bilingual recipe site, Que Rica Vida, was in need of a responsive redesign that catered to it’s mobile savvy audience. My role in this process as Interaction Designer was to collaboratively brainstorm specific behaviors, create animations of feedback concepts, and help facilitate the communication of design and UX goals to the development team. My
During my Master of Graphic Design program at North Carolina State University, I completed a project thesis that included research, design, prototypes, documentation, and a final presentation. The goal of this thesis is to inform experience designers by defining anxieties and identifying user behaviors and social networking site (SNS) application functions that elevate these anxieties.