Objective: Create an engaging digital experience that informs the National Geographic audience and general consumers on the efforts agriculture is taking to address the glooming water crisis that is in the near future.
WinField United is a customer-owned wholesale supplier of crop protection inputs, seed and crop nutrients, and also provides research and innovations in the field of agriculture. Their partnership with National Geographic positioned them to share their efforts with an audience htat is increasinlgy more interested in where their food comes from.
Our interactive quiz asked questions related to agriculture and water being used as a resource. Upon each response, the user could learn a little about the water crisis and what agriculture is doing to address it. During the campaign, we also hosted a speaker at SXSW and had multiple channels driving traffic to the website which resulted in 50,000+ quiz questions answered. View website.
Role: UX Designer, content architecture, interaction designer