Objective: Inform retailers and farmers about the innovative alfalfa seed trait technology Forage Genetics International (FGI) was providing for dairy farmers. To solve for this, the creative team asked themselves how they could think about a traditional sales kit differently. Having a few Amazon Echo’s to play with, it sparked a solution that was both inventive
Objective: Colle McVoy, a creative agency in Minneapolis, developed new positioning that required an updated website. The brand needed to come to life in a new, fresh way, that represented it’s Finding Next purpose. Our goal was to present our best work and show the thinking behind each project for our prospective clients, as well
Objective: Create an engaging digital experience that informs the National Geographic audience and general consumers on the efforts agriculture is taking to address the glooming water crisis that is in the near future. WinField United is a customer-owned wholesale supplier of crop protection inputs, seed and crop nutrients, and also provides research and innovations in
Bilingual recipe site, Que Rica Vida, was in need of a responsive redesign that catered to it’s mobile savvy audience. My role in this process as Interaction Designer was to collaboratively brainstorm specific behaviors, create animations of feedback concepts, and help facilitate the communication of design and UX goals to the development team. My involvement
During my Master of Graphic Design program at North Carolina State University, I completed a project thesis that included research, design, prototypes, documentation, and a final presentation. The goal of this thesis is to inform experience designers by defining anxieties and identifying user behaviors and social networking site (SNS) application functions that elevate these anxieties.
Improversion was the theme of a bi-annual symposium hosted by the NCSU Master of Graphic Design graduate students held in 2015. The project that a few of my class mates and I were interested in creating involved an activity to define Design Research using a specific process and identifying specific roles for participants. Our interest
A poster advocating the value of code literacy in education, specifically it’s relevancy to design education. Supports the belief that teaching students the theory and practices of code will help them be able to adapt and learn quickly in the fast-paced changing nature of code and technology. Role: Research, design, and writing.